Odor costs him about $3,100
For Peng Tian-rong, business stinks, and he hopes it stays this way.
The chodoufu — a rancid fermented bean curd — Peng sells at his eatery in Shinzhuang, Taipei Prefecture, also has brought the sweet smell of success.
However, the distinctive odor of his chodoufu has seen him fall afoul of the authorities, who have ordered him to pay a fine of 100,000 New Taiwan dollars (about $3,100) for polluting the air. The fine, equivalent to two months’ wages for an ordinary worker, is the first ever imposed on chodoufu deemed too stinky….
…The fine has become a badge of honor that is drawing more customers, some of them traveling from afar to sample his wares.
Some businessmen have sensed an opportunity to cash in on the stink by selling air freshener to chodoufu vendors, saying authorities might crack down on restaurants selling the curd.
But not everything has come up smelling like roses for Peng.
Strangers, he said, often ask him if he has stepped in some dog droppings because of the way he smells.