Solution to Smelly Socks
IGA is currently trialing a new product called SOS which stands for Solution to Smelly Socks. [that would be “SSS.” I think “Save Our Socks” would be a better slogan, but whatever – editor]
The Melbourne-based industrial chemical company, Van Eyk, has launched SOS but is interested in hearing from other brokers as it seeks wider distribution.
SOS contains a high-performance antimicrobal agent in a 250ml plastic bottle. The product is poured into the fabric dispensing unit of a washing machine.
Product manager, Cindy Luttuschka, said SOS was capable of keeping cotton, cotton blends, rayon and hemp fresh for up to four weeks. (source)