Public health advertisements which read “What’s up your butt?” and feature people with pained expressions on their faces, will not grace billboards in Benton and Franklin counties after all. It’s probably for the best: I know that the sight of someone grimacing because the doc is plumbing their back-passage doesn’t exactly inspire me to head down to the clinic to get my keester probed. Might as well have them biting down on a pencil.
Via the Bellingham, WA Herald
Health district pulls out of colon cancer campaign
KENNEWICK — The Benton Franklin Health District will not endorse a colon cancer billboard campaign after all.
Benton County Commissioner Jim Beaver, who is chairman the health district board, announced Thursday, “Benton County won’t be a supporter of that particular advertisement and that campaign.”
Plans were to bring the “What’s up your butt?” campaign from Yakima County to the Tri-Cities. It uses provocative language to encourage testing for colon cancer.