The New World Odor

Tackling the world’s economic woes with odoriferous chemical cocktails. That’s novel. And stupid.

Bill Gates, Dancing in an Alpine Meadow. Julie Andrews, eat yer heart out.Smelly Davos unveils new world odor

DAVOS, Switzerland (CNN) — If there’s a sweet smell at this year’s Global Economic Forum, it’s unlikely to be success.

With troubled markets threatening to leave an unpleasant stink over proceedings, this year’s Davos summit has enlisted the help of a perfumer to ensure gathered world leaders and business chiefs don’t turn up their noses.

Christophe Laudamiel, a scientist who stirs up scent cocktails for New York-based International Flavors and Fragrances has spent the past six months developing a range of odors he hopes will help delegates tackle the financial meltdown.

“Even though Davos has a very corporate image, it is looking to the future and the world of olfaction, of smell and perfumery is part of the future,” Laudamiel told CNN in the lightly-scented entrance lobby of the Forum’s main venue.

Laudamiel, and his collaborator, Berlin-based Christophe Hornetz, have installed eight fragrance dispensers throughout the conference center, squirting tiny whiffs of his specially blended aromas into the thin mountain air being inhaled by Microsoft founder Bill Gates, U.N. chief Ban Ki-moon and many others.

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