Australian Product Claimed to Tackle Smelly Socks

Solution to Smelly Socks

IGA is currently trialing a new product called SOS which stands for Solution to Smelly Socks. [that would be “SSS.” I think “Save Our Socks” would be a better slogan, but whatever – editor]

The Melbourne-based industrial chemical company, Van Eyk, has launched SOS but is interested in hearing from other brokers as it seeks wider distribution.

SOS contains a high-performance antimicrobal agent in a 250ml plastic bottle. The product is poured into the fabric dispensing unit of a washing machine.

Product manager, Cindy Luttuschka, said SOS was capable of keeping cotton, cotton blends, rayon and hemp fresh for up to four weeks. (source)

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